Posted by: Adam McCann
Americans are obsessed with deals. Why else would we camp outside our favorite stores after a big holiday feast or force ourselves awake in the early morning to browse the virtual shopping aisles? The truth is that many of us find pleasure in buying merchandise at the deepest discounts and knowing we beat our fellow sale-addicted shoppers to the punch.
But while Black Friday is traditionally associated with the best prices, we should pause from our spending and ask how good of a deal we are really getting. According to WalletHub’s holiday shopping survey, 52 percent of consumers said they don’t think Black Friday offers the most unbeatable bargains of the year.
To separate myth from fact, WalletHub compared pre- and actual Black Friday prices for a broad selection of items. Using the price difference of each item, we isolated the offers that are truly worth the hassle of participating in America’s biggest shopping craze. You can find our complete ranking of the best items to buy on Black Friday, expert commentary and a detailed explanation of our methodology below.
- Best Deals Overall
- Best & Worst Product Categories
- Share of Good Deals by Retailer
- Top 5 Deals by Retailer
- Ask the Experts
- Methodology
What to Buy on Black Friday
| JBL 3.1-Channel Soundbar with 10-in. Subwoofer | |
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Black Friday Price After Discount: $249 Pre-Black Friday Price*: $500 Additional Discount for Waiting Until Black Friday: $251 AAFES |
| ThinkPad T470 Laptop with Intel Core i5, 8GB RAM, 256GB SSD | |
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Black Friday Price After Discount: $499 Pre-Black Friday Price*: $949 Additional Discount for Waiting Until Black Friday: $450 Lenovo |
| Xbox One X 1TB Star Wars: Jedi Fallen Order Bundle | |
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Black Friday Price After Discount: $350 Pre-Black Friday Price*: $494 Additional Discount for Waiting Until Black Friday: $144 Meijer |
| ProForm Performance 600i Treadmill (Gray/Black) | |
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Black Friday Price After Discount: $499 Pre-Black Friday Price*: $889 Additional Discount for Waiting Until Black Friday: $390 Best Buy |
| Signature Design Fallston Sectional | |
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Black Friday Price After Discount: $679 Pre-Black Friday Price*: $1,087 Additional Discount for Waiting Until Black Friday: $408 Big Lots |
| Lifetime 15 x 8-ft. Dual Entry Shed | |
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Black Friday Price After Discount: $1,500 Pre-Black Friday Price*: $2,300 Additional Discount for Waiting Until Black Friday: $800 BJ's |
| Radiant 4-Person Cedar Infrared Corner Sauna with 10 Carbon Heaters and Ergonomic Backrests | |
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Black Friday Price After Discount: $1,590 Pre-Black Friday Price*: $2,318 Additional Discount for Waiting Until Black Friday: $728 BJ's |
| Walton 56-in. 3-in-1 TV Stand | |
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Black Friday Price After Discount: $175 Pre-Black Friday Price*: $616 Additional Discount for Waiting Until Black Friday: $441 Costco |
| WWE 2K20, 2K, Xbox One | |
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Black Friday Price After Discount: $27 Pre-Black Friday Price*: $60 Additional Discount for Waiting Until Black Friday: $33 Walmart |
| Traeger Pro Series 34 Wood Pellet Freestanding Grill Bronze | |
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Black Friday Price After Discount: $650 Pre-Black Friday Price*: $1,350 Additional Discount for Waiting Until Black Friday: $700 Ace Hardware |
| Windsor Design 60-in. Hardwood Workbench with 4 Drawers | |
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Black Friday Price After Discount: $115 Pre-Black Friday Price*: $580 Additional Discount for Waiting Until Black Friday: $465 Harbor Freight |
| LG 6.3-cu. ft. Slide-In Electric Range with ProBake Convection | |
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Black Friday Price After Discount: $1000 Pre-Black Friday Price*: $1,601 Additional Discount for Waiting Until Black Friday: $601 Best Buy |
| Victorinox Mens Chronograph Night Vision Black Ion-Plated Stainless Steel Bracelet Watch | |
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Black Friday Price After Discount: $448 Pre-Black Friday Price*: $799 Additional Discount for Waiting Until Black Friday: $352 Macy's |
| iBUYPOWER Gaming Desktop PC with 9th Gen Intel Core i5, 8GB RAM, 1TB Hard Drive, Windows 10 Home | |
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Black Friday Price After Discount: $650 Pre-Black Friday Price*: $1,250 Additional Discount for Waiting Until Black Friday: $600 Office Depot and OfficeMax |
| Craftsman 13-Drawer Heavy Duty Ball-Bearing 3-pc. Tool Chest Combo - Black | |
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Black Friday Price After Discount: $350 Pre-Black Friday Price*: $730 Additional Discount for Waiting Until Black Friday: $380 Sears |
| Hover-1 Adults' Ultra Electric Scooter and Buggy Cart Combo | |
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Black Friday Price After Discount: $220 Pre-Black Friday Price*: $616 Additional Discount for Waiting Until Black Friday: $396 Academy Sports + Outdoors |
| Canon Color imageCLASS Wireless Color Laser All-In-One Printer | |
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Black Friday Price After Discount: $280 Pre-Black Friday Price*: $484 Additional Discount for Waiting Until Black Friday: $204 Staples |
| Chicco Bravo travel system - Nottingham | |
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Black Friday Price After Discount: $250 Pre-Black Friday Price*: $380 Additional Discount for Waiting Until Black Friday: $130 Target |
| Carbon Express Covert Tyrant Crossbow Set | |
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Black Friday Price After Discount: $150 Pre-Black Friday Price*: $609 Additional Discount for Waiting Until Black Friday: $459 Academy Sports + Outdoors |
| Vizio 65" 4K Smart LED HDR UHDTV | |
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Black Friday Price After Discount: $398 Pre-Black Friday Price*: $553 Additional Discount for Waiting Until Black Friday: $155 Walmart |
*Depending on an item, our research team collected one or more of its advertised prices between Oct. 18 and Nov. 15. The “Pre-Black Friday Price” is the lowest of those prices for each item.
Best & Worst Product CategoriesPercentages were calculated based on only the items in each category that matched offers posted on Amazon.com prior to Black Friday.
Embed on your website<a href="https://ift.tt/1HtiLVB"> <img src="//d2e70e9yced57e.cloudfront.net/wallethub/posts/69147/additional-discount-for-waiting-until-black-friday-by-product-category-2019-v3.png" width="" height="" alt="" /> </a> <div style="width:px;font-size:12px;color:#888;">Source: <a href="https://ift.tt/2zXjqxs>
Below is a comparison of retailers according to the percentage of “good” deals they offer — that is, compared with the same products from Amazon.com. If the price offered by retailers is lower than the price on Amazon.com, this was considered a good deal, with the opposite representing a bad deal. Please note that complete data were not available for some items and therefore were excluded from our analysis.
Embed on your website<a href="https://ift.tt/1HtiLVB"> <img src="//d2e70e9yced57e.cloudfront.net/wallethub/posts/42169/percentage-of-good-deals-by-retailer-2017-v2.png" width="" height="" alt="" /> </a> <div style="width:px;font-size:12px;color:#888;">Source: <a href="https://ift.tt/2zXjqxs>
*Depending on an item, our research team collected one or more of its advertised prices between Oct. 18 and Nov. 15. The “Pre-Black Friday Price” is the lowest of those prices for each item.**A negative value indicates that a shopper would spend less by waiting until Black Friday to purchase the item.
Ask the ExpertsIs Black Friday really the best time to buy on a discount, or is it just a marketing ploy? We asked a panel of experts to share some insider secrets for Black Friday shoppers. Click on the experts’ profiles below to read their bios and responses to the following key questions:
- What types of products are better to buy on Black Friday versus other times of the year?
- Should most consumers ignore promotional deals where retailers provide deep discounts on a limited stock of an item? How can consumers judge if these “doorbusters” are worth the race to snag a deal?
- What is a good strategy for identifying the best deals on Black Friday?
- All things considered, are Black Friday discounts worth the hassle?
Pedro M. Gardete Assistant Professor of Marketing, Stanford Graduate School of Business
Umesh Kumar Lecturer, State University of New York at Canton
Scott D. Johnson Ph.D. – Dean, School of Management, Professor of Marketing, University of Michigan-Flint
Vallari Chandna Associate Professor of Management, Chair of the Marketing & Management Department and Chair of the MS in Management Program, Austin E. Cofrin School of Business, University of Wisconsin - Green Bay
Kenneth Heischmidt Professor, Southeast Missouri State University
Lennay Chapman Instructor, Ph.D. Student, Zicklin School of Business, Baruch College, City University of New York
Pedro M. Gardete Assistant Professor of Marketing, Stanford Graduate School of Business
Umesh Kumar Lecturer, State University of New York at Canton
Scott D. Johnson Ph.D. – Dean, School of Management, Professor of Marketing, University of Michigan-Flint
Vallari Chandna Associate Professor of Management, Chair of the Marketing & Management Department and Chair of the MS in Management Program, Austin E. Cofrin School of Business, University of Wisconsin - Green Bay
Kenneth Heischmidt Professor, Southeast Missouri State University
Lennay Chapman Instructor, Ph.D. Student, Zicklin School of Business, Baruch College, City University of New YorkIn order to determine the best and worst items to buy on Black Friday, WalletHub first determined each item’s “Pre-Black Friday Price” by collecting its advertised price on Amazon.com between Oct. 18 and Nov. 15. For certain items, we collected two prices during that period and in such cases chose the lowest to represent the “Pre-Black Friday Price.”
We then collected the advertised price on 2019 Black Friday Ads for the same item on Black Friday in order to determine its “Black Friday Price.” Our sample excludes deals that did not have calculable percentage markdowns.
Finally, we ranked the items according to the overall difference in their prices between the two dates and determined which products would pay off the most for a shopper’s Black Friday hassle.
Sources: Data used to conduct this study were collected from BFAds.net and Amazon.com.
from Wallet HubWallet Hub
via Finance Xpress
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