We all like to think of ourselves as rational consumers. When we buy Product A instead of Product B, we think we’re doing it because we’ve carefully weighed the pros and cons – price, quality, and so on – and decided Product A is a better value. And if someone asked us why we made this choice, no…

10 Cognitive Biases in Your Brain That Are Costing You Money is a post from the Money Crashers personal finance blog.

from Money Crashers


via Finance Xpress