2018’s Best Things to Buy on Black Friday
3:02 AMPosted by: Adam McCann
Americans are obsessed with deals. Why else would we camp outside our favorite stores after a big holiday feast or force ourselves awake in the early morning to browse the virtual shopping aisles? Truth is, many of us find pleasure in buying merchandise at the deepest discounts and knowing we beat our fellow sale-addicted shoppers to the punch.
But while Black Friday is traditionally associated with the best prices, we should pause from our spending and ask: How good of a deal am I really getting? According to WalletHub’s holiday shopping survey, 51 percent of consumers said they don’t think Black Friday offers the most unbeatable bargains of the year.
To separate myth from fact, WalletHub compared pre- and actual Black Friday prices for a broad selection of items. Using the price difference of each item, we isolated the offers that are truly worth the hassle of participating in America’s biggest shopping craze. You can find our complete ranking of the best items to buy on Black Friday, expert commentary and a detailed explanation of our methodology below.
- Best Deals Overall
- Best & Worst Product Categories
- Share of Good Deals by Retailer
- Top 7 Deals by Retailer
- Ask the Experts
- Methodology
What to Buy on Black Friday
| Lifetime 20' x 8' Outdoor Storage Shed Building | |
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Black Friday Price After Discount: $1,999Pre-Black Friday Price*: $3,000Additional Discount for Waiting Until Black Friday: $1,001Sam's Club |
| CAP Barbell 300-lb Olympic Grip Weight Set | |
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Black Friday Price After Discount: $140Pre-Black Friday Price*: $399Additional Discount for Waiting Until Black Friday: $259Academy Sports + Outdoors |
| Werner 20 ft. H x 17.75 in. W Fiberglass Extension Ladder Type II 225 lb. (D5920-2) | |
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Black Friday Price After Discount: $120Pre-Black Friday Price*: $366Additional Discount for Waiting Until Black Friday: $246Ace Hardware |
| ASUS - TUF Gaming FX705GM 17.3" Laptop - Intel Core i7 - 16GB Memory - NVIDIA GeForce GTX 1060 - 512GB Solid State Drive - Black | |
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Black Friday Price After Discount: $1,000Pre-Black Friday Price*: $1,200Additional Discount for Waiting Until Black Friday: $200Best Buy |
| WWE 2K19 - Xbox One | |
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Black Friday Price After Discount: $30Pre-Black Friday Price*: $54Additional Discount for Waiting Until Black Friday: $24Best Buy |
| Osaki OS-4000 Zero Gravity Massage Chair | |
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Black Friday Price After Discount: $1,600Pre-Black Friday Price*: $1,999Additional Discount for Waiting Until Black Friday: $399BJ's |
| NETGEAR Nighthawk X6S AC3000 MU-MIMO Smart Wi-Fi Router (Model# R7900P-100NAS) | |
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Black Friday Price After Discount: $130Pre-Black Friday Price*: $249Additional Discount for Waiting Until Black Friday: $119Costco |
| HP Envy Desktop with Core i7, 16GB RAM, 2TB HDD, Win10 (795-0050) | |
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Black Friday Price After Discount: $1,100Pre-Black Friday Price*: $1,390Additional Discount for Waiting Until Black Friday: $290HP |
| Samsung 7.4 cu. ft. Electric Dryer DVE52M8650V/A3 | |
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Black Friday Price After Discount: $695Pre-Black Friday Price*: $1,060Additional Discount for Waiting Until Black Friday: $365JCPenney |
| Seiko Men's Solar Chronograph Stainless Steel Bracelet Watch 44.5mm Style #SSC493 | |
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Black Friday Price After Discount: $149Pre-Black Friday Price*: $281Additional Discount for Waiting Until Black Friday: $132Macy's |
| Samsung 55" Smart 4K UHD TV UN55NU6900 | |
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Black Friday Price After Discount: $400Pre-Black Friday Price*: $621Additional Discount for Waiting Until Black Friday: $221Meijer |
| Xbox One S 1TB Minecraft Creators Bundle | |
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Black Friday Price After Discount: $199Pre-Black Friday Price*: $300Additional Discount for Waiting Until Black Friday: $101Microsoft |
| KEF Porsche Design SPACE ONE Over-Ear Noise Cancelling Headphones | |
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Black Friday Price After Discount: $100Pre-Black Friday Price*: $669Additional Discount for Waiting Until Black Friday: $569Newegg |
| Realspace Tresswell Bonded Leather High-Back Chair, Brown/Champagne | |
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Black Friday Price After Discount: $80Pre-Black Friday Price*: $198Additional Discount for Waiting Until Black Friday: $118Office Depot and OfficeMax |
| Kenmore Elite 80373 1.8 cu. ft. Over-the-Range Convection Microwave - Stainless Steel | |
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Black Friday Price After Discount: $430Pre-Black Friday Price*: $759Additional Discount for Waiting Until Black Friday: $329Sears |
| Shark Rocket Ultra Light Deluxe Vacuum HV381 | |
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Black Friday Price After Discount: $230Pre-Black Friday Price*: $348Additional Discount for Waiting Until Black Friday: $118Shopko |
| HP Pavilion x360 Convertible 15.6" Laptop, Intel 8th Gen i5-8250U, 1TB Hard, 8GB RAM (15-cr0010nr) | |
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Black Friday Price After Discount: $590Pre-Black Friday Price*: $831Additional Discount for Waiting Until Black Friday: $241Staples |
| Bissell Little Green portable deep cleaner - 5207G | |
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Black Friday Price After Discount: $50Pre-Black Friday Price*: $160Additional Discount for Waiting Until Black Friday: $110Target |
| Apple iPad (6th generation) 32GB Wi-Fi (MR7F2LL/A) | |
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Black Friday Price After Discount: $249Pre-Black Friday Price*: $349Additional Discount for Waiting Until Black Friday: $100Walmart |
| 24V Disney Princess Carriage Ride On | |
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Black Friday Price After Discount: $298Pre-Black Friday Price*: $425Additional Discount for Waiting Until Black Friday: $127Walmart |
*Depending on an item, our research team collected one or more of its advertised prices between Oct. 19 and Nov. 15. The “Pre-Black Friday Price” is the lowest of those prices for each item.
Best & Worst Product Categories
Percentages were calculated based on only the items in each category that matched offers posted on Amazon.com prior to Black Friday.
Embed on your website<a href="https://ift.tt/1HtiLVB"> <img src="//d2e70e9yced57e.cloudfront.net/wallethub/posts/56096/additional-discount-for-waiting-until-black-friday-by-product-category-2018.png" width="" height="" alt="" /> </a> <div style="width:px;font-size:12px;color:#888;">Source: <a href="https://ift.tt/2zXjqxs>
Share of Good Deals by RetailerBelow is a comparison of retailers according to the percentage of “good” deals they offer — that is, compared with the same products from Amazon.com. If the price offered by retailers is lower than the price on Amazon.com, this was considered a good deal, with the opposite representing a bad deal. Please note that complete data were not available for some items and therefore were excluded from our analysis
Embed on your website<a href="https://ift.tt/1HtiLVB"> <img src="//d2e70e9yced57e.cloudfront.net/wallethub/posts/42169/percentage-of-good-deals-by-retailer-2017-v2.png" width="" height="" alt="" /> </a> <div style="width:px;font-size:12px;color:#888;">Source: <a href="https://ift.tt/2zXjqxs>
*Depending on an item, our research team collected one or more of its advertised prices between Oct. 19 and Nov. 15. The “Pre-Black Friday Price” is the lowest of those prices for each item.**A negative value indicates that a shopper would spend less by waiting until Black Friday to purchase the item.
Ask the ExpertsIs Black Friday really the best time to buy on a discount, or is it just a marketing ploy? We asked a panel of experts to share some insider secrets for Black Friday shoppers. Click on the experts’ profiles below to read their bios and responses to the following key questions:
- What types of products are better to buy on Black Friday versus other times of the year?
- Should most consumers ignore promotional deals where retailers provide deep discounts on a limited stock of an item? How can consumers judge if these “doorbusters” are worth the race to snag a deal?
- What is a good strategy for identifying the best deals on Black Friday?
- All things considered, are Black Friday discounts worth the hassle?
Raj Agnihotri Ph.D.– Director, Iowa State Sales Consortium, Dean’s Fellow and Associate Professor of Marketing, Ivy College of Business, Iowa State University
Brigitte Burgess Associate Professor, University of Southern Mississippi
Laura R. Walton Ph.D., APR – Instructor, Department of Marketing, Quantitative Analysis & Business Law, College of Business, Mississippi State University
Julie Summers Lecturer, Central College
Raj Agnihotri Ph.D.– Director, Iowa State Sales Consortium, Dean’s Fellow and Associate Professor of Marketing, Ivy College of Business, Iowa State University
Brigitte Burgess Associate Professor, University of Southern Mississippi
Laura R. Walton Ph.D., APR – Instructor, Department of Marketing, Quantitative Analysis & Business Law, College of Business, Mississippi State University
Julie Summers Lecturer, Central CollegeIn order to determine the best and worst items to buy on Black Friday, WalletHub first determined each item’s “Pre-Black Friday Price” by collecting its advertised price on Amazon.com between Oct. 19 and Nov. 15. For certain items, we collected two prices during that period and in such cases chose the lowest to represent the “Pre-Black Friday Price.”
We then collected the advertised price on 2018 Black Friday Ads for the same item on Black Friday in order to determine its “Black Friday Price.” Our sample excludes deals that did not have calculable percentage markdowns.
Finally, we ranked the items according to the overall difference in their prices between the two dates and determined which products would pay off the most for a shopper’s Black Friday hassle.
Sources: Data used to conduct this study were collected from BestBlackFriday.com and Amazon.com.
from Wallet HubWallet Hub
via Finance Xpress
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